Save a Child’s Life – First Aid for Parents

Hello ladies and gentlemen,

My name is John Loveday and I am the CEO and Founder of Spearhead eLearning

There are 4 things I love in life, my beautiful daughters, my partner, my business and red wine. The top one on that list is of course my daughters.

During my 7-year military career I delivered first aid on many occasions, I had trained day in day out on the methods of delivering first aid to adults, but never to children. I recall hearing of a 3-year-old on the military camp that had died due to choking on a grape, in all honesty thought of this happening to my own child and not knowing how to deal with it petrified me.

After leaving the military and before launching my business, I worked as a freelance first aid instructor specifically specialising in Paediatric First Aid. I had trained over and over again in the subject.

I didn’t realise at the time but the statistics regarding parents understanding first aid are quite shocking. Let’s look at some of the statistics:

21% of parents don’t view knowing first aid as being important

59% wouldn’t feel confident enough to try to save a life

24% would do nothing and wait for an ambulance to arrive or hope that a passer-by knows first aid

65% of parents say the thought of their child needing immediate first aid intervention makes them feel worried

41% of people admit that it would take something as severe as the death of a loved one to make them learn first aid.

55% of parents lack the skills necessary to save their child in the event of a life-threatening accident.

And the scariest statistic 72% of parents would not know how to assist an unconscious child, administer CPR (cardiopulmonary resuscitation) or deal with burns and scalds.

Scary statistics right? I decided that Spearhead would do all that we can to make an impact on those figures. In partnership with Cofi Coo we are offering a free online paediatric first aid awareness course for parents, enabling them to study in their own time and gain skills that could save a child’s life.

Did you know:

500,000 children under four years old go to casualty after accidents in the home – 76 actually die.

125,000 children under 4 year old are killed or injured in garden accidents

140,000 people die each year in situations where first aid could have helped save their lives, which is as many as die from cancer. This startling figure is more than four times the number who die of lung cancer each year, the most common cause of death from cancer.

A poll has recently found that Seven out of 10 mums and dads in the UK lack first aid skills that would allow them to help their child in a medical emergency.

Don’t let someone you love be a statistic, visit our website, add our Paediatric First Aid course to your basket, select view basket and add coupon code coficoo100 to get 100% off.

By John Loveday

CEO Spearhead eLearning
Twitter: @jloveday, @spearheadtrg

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